Nestlé Professional, a leader in the professional food service industry, recently held its fifth annual Connect event. This intimate gathering brings together innovators and thought leaders to discuss global insights and groundbreaking ideas that drive innovation within the company.
The challenge was to design a direct mail piece that conveyed the spirit of Connect in a memorable way, enticing busy thought leaders to pause and interact with the brand, and to attend Connect 2019.
We created a direct campaign centered around gratitude, the theme of this year’s event. Hand-crafted lollipops in immersive flavours were sent to recipients, encouraging them to take a moment to relax and experience gratitude. Hidden within the lollipop sticks were special gratitude messages, providing a unique and engaging way to capture their attention.
Role: Designer