In 2018, Nestlé Professional held its 4th Annual Connect get-together, gathering 8 thought leaders from various fields to discuss future trends. The task was to create an invitation and collateral that would capture the attention of high-profile delegates with busy lives and connect powerfully to the conference theme.
We designed a direct campaign centered around the theme of Evolution. Recipients received a box handmade from Richlite, a sustainable material made from recycled paper and resin. Inside were invitation cards, which recipients were asked to burn and send the ashes back in a provided envelope. These ashes were used to create pencil lead, and each recipient received their burnt invitation back, now evolved into a pencil. This process built anticipation and allowed recipients to participate in the theme of evolution.
Role: Designer