In 2017, Nestlé Professional hosted its third annual Connect event, bringing together business leaders to discuss global trends and groundbreaking ideas. The challenge was to create a direct mail piece and collateral that conveyed the spirit of Connect in a memorable way, encouraging these busy thought leaders to attend.
We developed a campaign around the theme of disruption. The invitation was a frosted Perspex cube with a polka dot pattern that changed from different angles, featuring stages of disruption on its sides. Recipients also received a set of bright, vivid notebooks with notes on different ways to disrupt and challenge preconceptions.
Role: Designer