Nando's, famous for its flame-grilled Portuguese chicken, revolves around its unique PERi-PERi (chilli) spice. This spice is integral to the brand. To symbolise this, Nando's created PERi-thread, a cotton yarn coloured with PERi-PERi spice. Used in all Nando's merchandise, including uniforms, the brief was to introduce this innovation to key stakeholders and encourage the purchase of branded clothing and merchandise.
We developed the PERi-Book to tell the story of PERi-PERi and its new innovation. The book features actual PERi-thread, which adds a unique, three-dimensional touch to the illustrations, symbolising the spice's importance.
Role: Designer
1 x Wooden Pencil
1 x Bronze Pencil
1 x Silver
1 x Bronze