In 2016, Nestlé Professional hosted its 2nd Annual Connect get-together in Hong Kong, gathering 8 thought leaders from diverse fields to discuss future trends.
We were tasked to create an invitation and collateral that would grab the attention of high-profile delegates who lead busy lives. Something memorable that connects to the conference theme in a powerful way.
We used magnetism as the central concept to symbolise the power of connections between people, technology, and trends. This approach highlighted the potential for innovation when 8 experts unite their expertise to generate new ideas.
Role: Designer
2 x Gold