On February 23, 2022, South African rap and fashion icon Riky Rick tragically lost his battle with mental illness. To honor his legacy, we decided to pay homage to the positive impact he had on our lives and many others.
Inspired by Riky's social media posts, we collaborated with his family and friends to create a rap song called "Stronger." Using AI, we recreated his iconic voice, turning his words into lyrics set to a new beat.
The song promotes a positive outlook on life with all proceeds going to the Riky Rick Foundation, which we also helped set up and which supports mental health institutions in South Africa.
Role: Designer
1 x Silver Lion
1 x Wood Pencil
2 x Shortlists
4 x Merit Awards
4 x Gold Loeries
1 x Silver Loerie
1 x Bronze Loerie
1 x Craft Certificate
1 x Creative Circle PR & Media Ad of the Year
1 X Creative Circle Digital Ad of the Year
1 x Nominee