The brief was to design new packaging and collateral for Woodstock Gin Co.'s limited edition 750ml packs, aligning with their new brand positioning. The goal was to create a unique look by incorporating the hexagon shape from their logo across all touch points.
Using the hexagon as a graphic device, a cohesive design that reflects the brand's essence was developed. This geometric element was integrated into the packaging, enhancing visual appeal and making it instantly recognisable. The hexagon pattern was consistently applied to labels, boxes, and promotional materials, ensuring a unified and striking brand presence.
By leveraging the hexagon shape, a distinctive identity for Woodstock Gin Co.'s limited edition packs was crafted, reinforcing their new brand positioning and standing out in the market.
Role: Designer